IT'S TIME TO UNLEARN EVERYTHING YOU KNOW ABOUT DIETING
OF COURSE you can have a cheeky marg whilstx getting fit AF.
Right now, you might be stuck in the vicious cycle of the fitness industry, believing all the hype and marketing of “this new 6 week diet” or “that new 8 week fitness challenge”…
Maybe, you’ve even given up all your favourite food, just trying to get to your ideal weight or size... but somehow your results NEVER last?
“Cut out carbs”, “1200 calorie diets”, "Vegan", "Keto", "Paleo", “You can’t go out for dinner”.
I CALL BULLSH*T. IN FACT,
science shows us that one of the best ways to feel super confident in your body is actually... to EAT MORE
CONFUSED? LET ME EXPLAIN...
Research shows that restricting your calories & training 5-7 days a week for long periods of time puts you at high risk of developing a condition called “relative energy deficiency in sport”, or “RED-s” for short.
Relative energy deficiency in sport (RED-S) is a condition of low energy availability affecting regularly active people of all levels and ages (Mountjoy et al., 2014) .
"It has wide ranging adverse effects on all bodily systems and can seriously compromise long term health and performance" (Constantini, 2011)
Things like low energy, irregular menstrual cycles, low sex drive, plateaued performance and body composition changes. Restricting food combined with perfectionism is the recipe for POOR health
On average a woman’s basal metabolic rate sits around 1300-1400 calories. Add a gym session, a daily walk, calories burned at work, AND the “thermic effect of food” (energy burned to digest food), would bring an average woman’s daily calorie requirement to anywhere between 1900 - 2500 calories!
“EATING 1200 CALORIES DOESN'T EVEN COVER YOUR BODY'S MOST BASIC METABOLIC NEEDS, LET ALONE ANY EXERCISE YOU ARE DOING!"
THE FACTS
Having a healthy relationship with food ie. fuelling your body correctly WITHOUT feeling guilt or avoiding food groups such as carbs is PIVOTAL to seeing sustainable change in your body.
Fuelling your body correctly paired with structured exercise = BODY DEFINITION.... you can't have one without the other.
I HAVE BEEN WHERE YOU ARE.
I get it, a few years ago I believed that I had to restrict my food and train 6-7 days a week to see results. I was terrified of eating over my calorie budget, starting a new challenge every other week and I always felt so guilty whenever I ate 'too much'. I was riddled with overwhelm and constantly thinking 'I have know Idea what to eat'.
Now, I eat what I want, I never stress about my food, and I look the best I ever have. And same goes for my clients in the photos above.
I know hearing ‘EAT MORE' might be one of the LAST things you want to hear, because right now you probably believe that eating more means you’ll gain more weight.
BUT HERE'S THE TRUTH
If you're struggling with low energy, so much so that you feel like you need that 2nd coffee just to get through the day
and, you're still not seeing your body change, and maybe you’re starting to feel hopeless, like you’ll never be happy with your body…
Or maybe you’re just so tired of trying EVERYTHING you can to eat LESS and BURN more, fasting, or that extra cardio session...
...but STILL have little to nothing to show for it…
Or like you’ll never truly be accepted, or loved in the body you’ve got right now…
If this sounds familiar... the truth is the best thing you can do is in fact... eat more.
your time in the Fit & Free Academy is broken down into three science-backed phases
each battle tested and proven to facilitate your journey to a fit & FREE body.
REPAIR
Learn how to heal your metabolism, and achieve complete food freedom.
ACTIVATE
Lose fat and gain lean muscle sustainably
MAINTAIN
Learn how to maintain your weight without tracking.
…but we also know every ‘body’ is different,
so my unique personal approach will ENSURE that you get the results you desire, in most sustainable way for YOU.
IMAGINE THIS...
3 MONTHS FROM NOW YOU COULD...
BE FREE FROM CONSTANT THOUGHTS ABOUT FOOD and know EXACTLY WHAT TO EAT and to reach your goals without thinking ‘this is going to make me f@t’.
be waking up in the morning, looking in the mirror thinking to yourself “FCK I LOOK GOOD", instead of lifting up your shirt and picking your body apart thinking “I am so fat, I have to skip breakfast.”
feel like you can BE YOURSELF AGAIN, CONFIDENT to do what you love. Go on dates, wear cute outfits out, or active wear you love to the gym, instead of keeping it hidden in the closet.
frustrated that you wasted SO MUCH TIME & ENERGY restricting yourself, when the definition you achieved in 3 months was SO EASY & ENJOYABLE.
GOING OUT FOR DINNERS, DRINKS or going on holidays COMPLETELY GUILT FREE. And no, you won’t ruin your progress, and you’ll NEVER have to tell yourself “I’ll just start again on monday.”
I can say that with certainty because I've been through it myself, and I've done it with countless clients.
WHY 90% OF DIETS DON'T WORK
There is so much conflicting information out there on how to lose weight, tone up, get rid of stubborn belly fat, cellulite off your legs, and how to get the body you want, it's hard to know who or what to trust.
That's why the best thing you can always do is look for the more qualified professionals in the field, that typically share evidence-based practices. That means that there is scientific research backing a certain piece of information or method.
Below are 4 of the biggest reasons why most diets and fitness programs just don't last. If you have tried and failed to lose weight or tone up in the past, then chances are it was because of 1 or more of these 4.
METABOLIC ADAPTATION
If you have been dieting or restricting your calories for a long time, then chances are your body has undergone what's called "metabolic adaptation".
This is one of your body's physiological survival mechanisms that has been observed time and time again in research (Trexler et al., 2014) ,(Leibel et al., 1995) ,(Muir, 2022).
When you've been restricting your calorie intake for a long time, your body adjusts its basal metabolic rate downward to suit the amount of food available. This essentially means that you need to be eating less and less every week in order to continue losing weight.
RESTRICTION FUELS OBSESSION
Have you ever tried a really restrictive diet, or a diet that cuts out an entire food group, like keto or vegan? If so, what was the first thing you did when you gave yourself permission to eat what you want again?
If you're anything like I was, you likely couldn't stop thinking about the favourite foods you were missing out on, until you ate the whole cupboard.
There is plenty of research out there (Trexler et al., 2014) ,(Leibel et al., 1995) ,(Muir, 2022) to prove that restrained eating actually increases the likelihood of "motivated overeating". Most restrictive diets, meal plans, challenges and even coaches definitely don't take this into account.
NO PERSONALISED/BAD ADVICE
There are lots of cookie cutter programs that try everything they can to provide options for as many people as they can, but the truth is, if you don't fall within "the average person" picture that they are catering for, the advice is not going to work very well for you. If you're here, chances are you've probably tried at least one of these and know exactly what I mean.
There are also loads of people out there whom, whilst they may have your best intentions in mind, are quite frankly not qualified or experienced enough to be giving advice. The "bro-scientists" and inexperienced PT's come to mind.
Let's say you were going in for an operation. Would you trust the third year med student to do the job for you? If not, then why trust a PT that's completed just a few months worth of training to advise you on this? There's a reason why dieticians, exercise physiologists and physiotherapists need to complete at least a 4 year bachelors degree before they are allowed to practice.
ANY OF THIS SOUND FAMILIAR?
It took me years before I finally realised how much money I was wasting on these clever marketing tricks, designed to give you quick results that never last. When I first read the number below it blew my mind. Then again, I also know the fitness industry will gladly keep taking your money as long as you let it.
THE FACTS
- The average adult will try 126 (fad) diets in their lifetime. That’s at least two a year
- The weight loss market is worth 70 BILLION a year
- Diets are abandoned after an average of just 6 days
126 DIETS ARE YOU SERIOUS?! THAT MEANS IF YOU SPENT APPROXIMATELY $500 PER DIET, IT WOULD COST YOU AT LEAST $50,000 OVER A LIFETIME.
How much time and money have you already wasted in your pursuit of being happy with your reflection in the mirror?
After realising you don't need to suffer to get the body you want, I started coaching, to show other women a way to opt out of the diet mentality, AND get lasting results in their body composition. A way to save them from paying tens of thousands over their lifetime, and feeling absolutely defeated when they don't get the toning and definition they're after.
WHAT MY CLIENTS HAVE TO SAY
YOU MAY BE THINKING...
I've done plenty of diets before, but they didn't work. I'm starting to feel like nothing is ever going to work for me! Why is this program any different?
I've tried and failed so many time in the past, and I just don't believe it's possible for me anymore. I don't trust myself
I'm going on holiday/have a big life event planned in the next 12 weeks. Is it still worth joining?
I don't feel ready yet/ I just don't have the time to commit to the program
Do I have to lift weights? I prefer doing other forms of exercise.
HOW LONG HAVE YOU BEEN TRYING TO DO THIS ALONE?
The mistake most people make is that they think the "do-it-yourself" route is cheaper. What they don't take into account is how slow and ineffective that can be.
#anotherfailedchallenge #startagainonmonday
OR WORSE...
...Having to deal with the emotional turmoil that comes with another strict diet or challenge, which often leaves you hungry, unsatisfied and unmotivated. Eventually the sugar cravings get so bad that you might go for the whole bag of cookies in the cupboard. Then THAT gets followed by feelings of incredible guilt, questioning everything you know.
THE FITNESS INDUSTRY WILL GLADLY KEEP TAKING YOUR TIME AND MONEY
but it's up to you to decide when enough is enough.
If you want to live a life enjoying your favourite foods and reaching your body goals at the same time, the only solution is for you to master your nutrition, and most importantly your mindset.
This is your chance to learn, and fast track your results, and take back control of your life, so you can lose weight and tone up once and for all.
But because I need to give every client the 1:1 care they need, there are only
VERY LIMITED SPOTS AVAILABLE FOR THIS PROGRAM.
THE ZERO-RISK GUARANTEE:
I know you’ve probably got your doubts about whether you can trust that this program will work for you this time. That’s why I want to take all the risk out of the decision for you.
If you follow the step by step process, and you don’t see progress towards your goal after the 12 weeks...
I’ll give you a full 100% REFUND.
SECURING YOUR SPOT ALSO MEANS YOU WILL BE GETTING AUTOMATIC ACCESS TO
Stress free tracking in 20 mins a day, to make your journey to food freedom that much easier.
Learning how to track efficiently is essential to eventually letting go of tracking completely.
50 perfectly macro balanced recipes that are just delicious and will leave you full and satisfied every time, with new recipes added weekly, so that you NEVER get bored of what you're eating.
